Salesforce.com, Inc. (arranged in the logo as sales ? orce , abbreviated usually as SF or SFDC ) is the company American cloud computing headquartered in San Francisco, California. Although revenue derives from customer relationship management (CRM) products, Salesforce also sells social networking commercial applications through internal acquisitions and development.
Salesforce was ranked first in Fortune "The 100 Best Companies to Work" in 2018.
Video Salesforce.com
History
The company was founded in 1999 by former Oracle executives Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez as a company specializing in software as a service (SaaS). Harris, Moellenhoff and Dominguez, three earlier software developers at Left Coast Software consulting firm, were introduced to Benioff through friends and former Oracle counterpart Bobby Yazdani. Harris and the team wrote the initial sales automation software, which was launched to its first customers in the fall of 1999.
In June 2004, the company's initial public offering was listed on the New York Stock Exchange under the CRM stock symbol and raised US $ 110 million. Early investors included Larry Ellison, Magdalena Yesil, Halsey Minor, Stewart Henderson, Mark Iscaro, and Igor Sill from Geneva Venture Partners, and Nancy Pelosi.
In October 2014, Salesforce announced the development of the Customer Success Platform to unify Salesforce services, including sales, services, marketing, analytics, community, and mobile apps. In October 2017, Salesforce will launch the Facebook Analysis tool for B2B marketers.
Maps Salesforce.com
Services
The Salesforce.com customer relationship management (CRM) service is divided into several broad categories: Commerce Cloud, Cloud Sales, Service Cloud, Data Cloud (including Jigsaw), Cloud Marketing, Community Cloud (including Chatter), Cloud Analytics, App Cloud, and IoT with more than 100,000 customers.
Salesforce
Salesperson is a major corporate offer within the Salesforce platform. It provides companies with interfaces for case management and task management, and systems to automatically routing and escalating important events. Salesforce's customer portals provide customers with the ability to track their own cases, including social networking plug-ins that allow users to join their companies' conversations on social networking websites, providing analytics tools and other services including email alerts, Google search and access to rights and customer contracts.
App Cloud
Force App Cloud.com is a service platform (PaaS) that allows developers to create multitenant (software running on the server as a single instance, serving multiple tenants) of additional applications integrated into the main Salesforce app. com. The Force.com app is hosted on the Salesforce.com infrastructure.
The Force.com application is built using a declarative tool, powered by Lightning and Apex (a Java programming language similar to Force.com) and Lightning and Visualforce (frameworks that include XML syntax commonly used to generate HTML). The Force.com platform typically receives three complete releases a year. Because the platform is provided as a service to its developers, every single development instance also accepts all these updates.
In Spring 2015 released a new framework for building user interfaces - Lightning Components - introduced in beta. Lightning components are built using the open-source Aura Framework but with support for Apex as a server-side language instead of Aura Javascript dependency. It has been described as an alternative to, not necessarily a replacement for the Visualforce page.
According to Gartner Group's report in September 2009, Force.com has over 1,000 customer accounts. In 2013, Force.com platform has 1.4 million registered developers.
Community Cloud
Community Cloud gives Salesforce customers the ability to create online web properties for external collaboration, customer service, channel sales, and other custom portals in their Salesforce example. Tightly integrated into Sales Cloud, Service Cloud, and Cloud App, Community Cloud can be quickly customized to provide a wide variety of web properties.
Work.com
Work.com , formerly Rypple, is a social performance management platform that helps managers and employees improve work performance through ongoing training, real-time feedback, and recognition. It is marketed as a solution to sales performance, customer service, marketing, and as a service that can be used by the human resources department.
Work.com, later known as "Rypple", was founded by Daniel Debow and David Stein, who wanted to create a simple way to solicit feedback anonymously at work. The company was formed in May 2008 and their client list includes Mozilla, Facebook, LinkedIn and Gilt Groupe. Rypple "'reverses responsibility for requests for more feedback' by having employees build and manage their own training network".
In September 2011, Rypple announced that it had hired Bohdan Zabawskyj as its Chief Technology Officer.
In 2011, Rypple developed a more formal management methodology called OKR ("Key Objectives and Results") for Spotify. Rypple also partnered with Facebook to create "Loops", an abbreviation of "feedback loops", which gather feedback from colleagues, "thank you", progress towards goals, and coaching from supervisors into one channel for "rich, strong, sustainable "performance review".
In December 2011, Salesforce.com announced that it would acquire Rypple. The transaction was completed in 2012 and Rypple was renamed to Work.com in September 2012.
Data.com
Data.com , previously known as Jigsaw, is a cloud-based automated system for obtaining and managing CRM records in a user's Salesforce.com account.
Data.com is also an online business directory of companies and business professionals built, maintained, and accessed by communities around the world with over one million subscribers. A large database enables members to exchange and share business information over 29 million contacts from over 4 million companies. This information consists of what is commonly found on business cards.
Data.com uses a user-generated database that is constantly updated by its members. Contact Data.com acts as a virtual business card, offering names, titles, postal addresses and email addresses and direct dial telephone numbers for each contact.
Competitor Data.com includes services like Dun & amp; Bradstreet/Avention, ZoomInfo, Linked Sales Navigator, DiscoverOrg, Leadiro, and RainKing
In April 2018, Salesforce announced it would stop Data.com Connect on May 4, 2019 retired.
Desk.com
Desk.com is the saas help desk and customer support products that can be accessed through the cloud. Desk.com is owned by Salesforce.com and formerly known as Assistly. Desk.com is headquartered in San Francisco, California.
After being acquired by Salesforce.com for $ 50 million in 2011, Assistly was given a new name as Desk.com in 2012 as "a sophisticated social subscriber software support".
Desk.com is a Saas customer service app. This product differentiates itself from another Salesforce service platform on Desk.com that specifically targets small businesses with features and functions. Desk.com is integrated with various third-party products and applications including Salesforce CRM, Salesforce IQ, Atlassian JIRA, MailChimp, and other applications. Desk.com also supports up to 50 languages.
Do.com
Do.com is a cloud-based task management system for groups and small businesses, introduced in 2011 and terminated in 2014. Salesforce does not offer any reason to shut down the service, but provides an Export tool for storing data that entered in the Do.com interface. Domain Do.com is sold to startup in 2014.
AppExchange
Launched in 2005, Salesforce AppExchange is the online app market for third-party apps running on the Force.com platform. Apps are available for free, as well as through an annual or monthly subscription model. Applications are available from integration with SharePoint to mobile approval management. As of June 2016, it has 2,948 apps that have driven more than 3 million installations. "AppExchange" is also where customers can search for cloud consulting partners to help them deploy technology in their own organizations. Cloud consulting partners for Salesforce include large companies like IBM's "Bluewolf" and Accenture as well as smaller ones like Cloudreach.
Configuration
Salesforce users can configure their CRM applications. Inside the system, there are tabs like "Contacts", "Reports", and "Accounts". Each tab contains related information. Configuration can be done on each tab by adding user-defined custom fields.
Configuration can also be done at the "platform" level by adding an application configured to the Salesforce instance, which is to add a new/customized tab set for a certain level of vertical feature or functionality (Finance, Human Resources, etc.).
Web service
In addition to the web interface, Salesforce offers a SOAP/REST Web service API that allows seamless integration with other systems.
Technology
Salesforce works on a Model-view-controller architecture.
Apex
Apex is a proprietary programming language provided by Force.com platform for developers similar to Java and C #. This is a strongly typed, object-oriented case-insensitive programming language, following dot notation and curly brackets. Apex can be used to perform programmed functions during most of the processes on the Force.com platform including dedicated buttons and links, event handlers on the insertion of records, updates, or deletions, via scheduling, or through a dedicated Visualforce page controller.
Due to the multitenant nature of the platform, this language has strictly restricted the governor to guard against any code that monopolizes shared resources. Salesforce provides a series of asynchronous processing methods for Apex for developers to produce longer and more complex Apex codes.
Lightning
In 2014, Salesforce announced its frontend platform, called Lightning. This component-based framework is what the Salesforce mobile app builds on and customers can now build it as well. Salesforce is built on this framework in 2015 with the release of Lightning Design System, an HTML style framework with built-in CSS style. This framework allows customers to create their own components for use in internal instances or sold on AppExchange.
One of the new tools released is known as Salesforce Lightning App Builder for rapid application of responsive web interface. This interface allows for different screens to be unified based on the Lightning component. It can be used as a layout for a particular note or application.
Operation
Salesforce is headquartered in San Francisco, with regional headquarters in Morges, Switzerland (covering Europe, Middle East, and Africa, Singapore), India (covering Asia Pacific minus Japan), and Tokyo (covering Japan). Other major offices are in Toronto, Chicago, New York City, London, Sydney, Dublin, Hyderabad, San Mateo, California, Indianapolis, and Hillsboro, Oregon. Salesforce.com has translated its services into 16 different languages ​​and as of July 31, 2011, it has 104,000 subscribers and more than 2.1 million subscribers. Salesforce will move its Midwest Regional headquarters to Indianapolis in 2017.
Standard & amp; Poor including Salesforce, at the same time as Fastenal, to the S & amp; P 500 in September 2008, following the federal takeovers of Fannie Mae and Freddie Mac and their removal from the index.
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The company announced in September 2014 that it has formed a venture capital arm to fund start-ups that create applications primarily for mobile phones.
IT Infrastructure
Salespeople migrate to Dell servers with AMD processors running Linux from the Sun Fire E25K server with a SPARC processor running Solaris in 2008. The company uses Momentum platform from Messaging System to allow customers to send large amounts of email.
In 2012, Salesforce announced plans to build a data center in the UK to handle personal data of European citizens.
In 2013, Salesforce and Oracle announced a nine-year partnership in which Salesforce will use Oracle Linux, Oracle Exadata, Oracle Database, and the Java platform to support Salesforce applications and SaaS platforms.
In 2016, Salesforce announces that it will use Amazon Web Hosting services for countries with limited data residency requirements and where there is no Salesforce data center in operation. In July 2017, the first such Salesforce instance was aired in Canada, with Salesforce announcing that this enabled the signing of a number of Canadian customers.
Leadership
- Marc Benioff, Chairman & amp; CEO, one of the founders of the company (1999 -)
- Parker Harris, Co-Founder, oversees the product strategy (1999 -)
- Keith Block, Vice Chairman, President and COO, member of the board of directors (2013 -)
- Alex Dayon, President, Chief Product Officer (2008 -)
- Suzanne DiBianca, Executive Vice President, Corporate Relations, and Chief Philanthropy Officer (2000 -)
- Corey duBrowa, Executive Vice President, Chief Communications Officer (2017 -)
- Mark Hawkins, President and Chief Financial Officer (2014 -)
- Maria Martinez, President, Global Customer Success, and Latin American Salesperson (2010 -)
- Elizabeth Pinkham, Executive Vice President, Global Real Estate (2000 -)
- Tony Prophet, Chief Equality Officer (2016 -)
- Cindy Robbins, President and Chief People Officer (2006 -)
- Amy Weaver, President, Legal Advisor and General (2013 -)
Criticism
In November 2007, a successful phishing attack on Salesforce employees compromised contact information on a number of Salesforce customers, who were then used to send highly targeted phishing emails. Salesforce has stated that "a phisher tricked someone into revealing a password, but the annoyance does not come from a security hole in an application or database [salesforce.com]." Phishing violations are cited as an example of why the CRM industry needs greater security for users against threats such as spam.
While the business contact collection methods are often sourced has proven popular among recruiters, marketers and salespeople, it also raises the privacy question because most of the site's database is entered without the permission of the registered person. Data.com, however, makes it easy to remove business information on demand as recorded in December 2009 by TechCrunch. However, the recipient of this message thinks of it as spam and at least one complaint about receiving more spam after trying to delete someone's address has been recorded.
In 2017 at Def Con, Director of Security Officers Salesforce and a security engineer were fired on the conference room floor in front of several other participants by an executive at the company after giving a lecture. News quickly spread that two speakers had been released at the event. Presentations originally signed by the company; However, the Salesforce management team experienced an unexplained and sudden change of hearts one hour before the event. The Sales Offce Security Officer Director has turned off his cell phone before the presentation due to security issues and was unable to receive any communication from Salesforce prior to the presentation. The reaction after the dismissal took place quickly, with the Electronic Frontier Foundation providing representatives to dismissed employees and members of the security community believing "Salesforce undermines their credibility in the security community to a significant degree" and that "how they are perceived by the security community is not the top list of things which they care about. "The MEATPISTOL tool presented is anticipated to be released as an open source at the time of presentation, but Salesforce continues to withhold releases of any code to developers or the public. The laid-off employee keeps calling the company to open-source the software.
Acquisitions
The following is a list of acquisitions by Salesforce:
Financial
Dollars in the millions
See also
- Salesforce Tower
- Tower of Salesforce Indianapolis
- Cloud Marketing Salesforce
- SalesforceIQ
References
External links
Source of the article : Wikipedia
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