Mayo Only is a substitute for egg-free mayonnaise produced by JUST, Inc., formerly known as Hampton Creek. Just Mayo was first released in Northern California Whole Foods Markets on September 19, 2013. Only Mayo comes from the original flavors, wasabi, truffles, sesame, garlic, chipotle, and sriracha. It has been described as "a vegan spread that has shaken the egg industry."
Video Just Mayo
Histori
Just Mayo was formulated in 2011 by Joshua Tetrick, an original Birmingham, Alabama graduate from Cornell and the University of Michigan with a law degree. He started his business after investing $ 37,000 of his own money to find cheaper alternative eggs. The company that started operating under it was named Hampton Creek, renamed to JUST, inc. in 2017. Individuals like Bill Gates and Li Ka-shing support the company because of the quest to find cheaper, healthier and more humane egg-less food solutions.
Only Mayo does not contain eggs and the formula takes about two years to make it. The research and development team at Hampton Creek screened 1,500 plants before finding eleven suitable for emulsification purposes in mayonnaise. Plants that replace eggs in Just Mayo are the specific varieties of Canadian yellow beans (a kind of peas).
Maps Just Mayo
Production and distribution milestones
In October 2013, Just Mayo was produced by a copacker located in Seattle and Tennessee and distributed to Whole Foods across the United States by United Natural Foods distribution company.
In October 2014, Just Mayo is available in about six grocery stores in the United States, including Whole Foods, Kroger, Safeway, ShopRite, Target, and Costco.
Labeled controversy
On October 31, 2014, Unilever (the parent company of the competing Hellmann's/Best Foods) filed a lawsuit against Hampton Creek for false advertising, arguing that Just Mayo can not be marketed as mayonnaise for not meeting the product definition prescribed by the Food and Drug Administration treatment. The FDA requires that "mayonnaise" contain 65% vegetable oil and at least one ingredient containing egg yolks; Mayo only contains ingredients such as peanut protein, beta-carotene, and modified food flour, none of which are used in mayonnaise in accordance with FDA standards. Unilever also noted the use of egg-oriented imagery in its promotional materials, and stated that his false claim was "part of a larger campaign and unfair competition pattern by Hampton Creek to falsely promote Just Mayo spread as a better taste than, and to be superior for, the Best Food and Hellmann Mayonnaise. "Hampton Creek CEO Joshua Tetrick denied any wrongdoing, believing that Unilever's lawsuit was intended to merely block the competition.
On December 18, 2014, Unilever canceled the lawsuit so Hampton Creek could work with "industry groups and appropriate authorities" to complete the labeling, while also praising the company for its "commitment to innovation and inspired company goals." In August 2015, the FDA sent an official Hampton Creek warning that the labeling of Just Mayo is misleading as the product does not meet the standards for "mayonnaise", and because of the words on the packaging and promotional materials containing "implied health claims that this product can reduce the risk of heart disease in the absence of cholesterol, "which can not be included because it contains too much fat to be promoted with such statements.
In December 2015, Hampton Creek announced that it had agreed to revise its packaging for Just Mayo to comply with the FDA's recommendations. The new label contains a more prominent statement of the nature of the product, and contains an explanation that the word "Only" in the product name is defined as "guided by reason, fairness and fairness."
In October 2016, it was reported that the American Egg Board and its affiliates "launched a two-year secret war against a vegan mayonnaise competitor", spending at least $ 59,500 to fight publicity about Just Mayo's product. This led to a federal investigation by the USDA Agricultural Marketing Service, which condemned the American Egg Board "for violating its congressional mandate."
See also
- List of spice brand names
References
External links
- Official website
Source of the article : Wikipedia
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